Business Challenge When LeBron left Cleveland, there was a huge void in city morale and a large blank canvas where LeBron's Nike Banner once stood.

Strategy Team with Sherwin-Williams to create a 10-story tall banner located in the heart of downtown Cleveland that served as a welcome mat to the city and show the companies dedication to Hometown Pride.  

Results Local media covered this project every step of the way and social media was a buzzing when this new mural was installed. Feedback was 100% positive for the mural and the Sherwin-Williams brand.

Read more about the billboard, watch the full time lapse below.